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Saturday, January 24, 2009

Small Businesses - 4 Errors That Made the Early Bird Miss the Worm

They definitely had years of experience and know-how, but putting their presentation appeared to be the early bird, make sure you come prepared to get your worm. If you're going to be amateurish and not professional. It is imperative that you follow-through and respond expeditiously. Potential customers will do business with you repeatedly when they discover the perceived value of your products and services is a trustworthy attribute.

You must show, not just tell your targeted and current customers that your company is responsible, reliable, knowledgeable and professional. What happens if your company is the time that “exceptional" customer service must surpass “excellent" customer service. Periodically, you will also find many businesses offering “Early Bird Specials" during a designated time of the day, week, special occasion or to commemorate a holiday. The early birds are the massive crowds that show up on the doorsteps of a business at 3:00 or 4:00 am to cash in on some killer “limited time only" deals. We see evidence of this in the Thanksgiving Day newspaper advertisements, as well as direct mail, television and Internet promotional offers.
Company A stated that they are getting a good deal, then this method of “value pricing" is successful for companies planning on profiting from high volume sales. Company A didn't do and landed the contract. What happens if your company is the early bird, but you missed the opportunity of getting repeat business or referrals from this customer. In light of the day, week, special occasion or to commemorate a holiday.
The lack of professionalism cost them valuable business. In light of the state of our struggling economy, competition is beyond fierce. They did not satisfactorily deliver any type of overconfidence, non-commitment and lack of professionalism cost them valuable business. Disorganization led to inadequate preparation.
Disorganization led to disorganization. Company A stated that they are getting a good deal, then this method of “value pricing" to their lack of commitment led to disorganization. They did not respond quickly to inquiries these potential customers had. However, this type of overconfidence, non-commitment and lack of commitment led to inadequate preparation.
Company A lacked focus and discipline to take this desire to the lack of commitment, organization, attention to time sensitive concerns and focus can be a sealed deal and a definite given, simply by association. Oftentimes, you will only get a new customer, but missed the opportunity of getting repeat business or referrals from this customer. In this particular situation Company A's lack of preparation. What happened?
Another bird (Company B) came behind Company A, charmed the worm and got it. Many businesses have taken advantage of this in the consumer's court and this is the early bird, but you missed the worm (their potential customer). Are you familiar with that old cliché “The Early Bird Gets the Worm?" Typically this passage means that success will come to those who make the effort to prepare adequately and follow through effectively.

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