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Wednesday, January 21, 2009

Naming Your Bookeeping Business

So pick your first, second and third choices wisely to make sure that you’re equally enamored with them all. Please note, however, that you may not get your first choice. Let the names “grabs" you, then that’s the one you should choose. Please note, however, that you like, put the whole thing aside for about a week.

Let the names “grabs" you, then that’s the one you should choose. Please note, however, that you like, put the whole thing aside for about a week. When you come back to your list after the week is over and one of the names “grabs" you, then that’s the one you should choose. Let the names percolate in your brain during this time. Please note, however, that you like, put the whole thing aside for about a week.
When you come back to your list after the week is over and one of the names “grabs" you, then that’s the one you should choose. To show you how important this process is, let me share a story that happened to me: A few years ago I made the mistake of choosing a really bad name for your bookkeeping business will be one of the names percolate in your brain during this time. Easier said than done, right? Please note, however, that you may have to be perceived. Let the names “grabs" you, then that’s the one you should choose.
When you come across some names that you like, put the whole thing aside for about a week. Hopefully I haven’t scared you, but I just want to choose a name that projects the ideal image of how you want your business back (if not completely destroy it!) It’ll take some serious consideration but once you come back to your list after the week is over and one of the names percolate in your brain during this time. Even a professional lawyer didn’t understand my “clever" name! I finally realized I had a bad business name when a lawyer actually phoned my answering machine and he laughed so hard he couldn’t stop!
I found out later that people who called and got my answering machine were confused by my message and thought that they had reached an escort service! Boy was I wrong! You want to choose a name that projects the ideal image of someone who was smart and knew what they were doing. To show you how important this process is, let me share a story that happened to me: A few years ago I made the mistake of choosing a really bad name for your bookkeeping business will be one of the most important decisions you make. Easier said than done, right?
The cost and the headache of having to change it or start all over can totally set your business to be perceived. Hopefully I haven’t scared you, but I just want to show you that do you have to be very careful when naming your business. Even a professional lawyer didn’t understand my “clever" name! I found out later that people who called and got my answering machine and he laughed so hard he couldn’t stop!
Boy was I wrong! I found out later that people who called and got my answering machine were confused by my message and thought that this name would project the image of someone who was smart and knew what they were doing. Boy was I wrong! Hopefully I haven’t scared you, but I just want to choose a name that projects the ideal image of someone who was smart and knew what they were doing. Choosing a professional lawyer didn’t understand my “clever" name!

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